Velcro Sticky Back™ was a highly versatile fastening product designed to provide both functionality and convenience. It was only fitting that this product come packaged in a highly versatile package.
The client approached Visipak with the goal of creating a package that was as versatile as its product. A package that would not only serve as a retail package that could hang on a slat wall or sit on a shelf, but one that would hold the roll in place and act as a dispenser for the life of the roll.
Visipak was able to create a multi-functional, trifold clamshell package featuring a base that allowed it to function as a stand-alone package to sit on the store shelf. In addition, at the top, a hanger-hole was included in the design so it could be hung on a merchandising wall.
The added space required to create the triangular base was used to show images of the product in action.
Visipak was able to create and manufacture this multi-functional package that truly stood out on the retailer's shelf, while providing the end customer with a functional container for the product.