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Shirt TubeLacoste

Unique Packaging for Promotional Display

When Lacoste was looking to introduce its new LACOSTE L!VE collection, its designers wanted a unique display to help promote the line. According to Lacoste, it is not only a new collection, it is a new state of mind, a new way to be in tune with today's energy and vibes. It is an unexpected and cool combination of Lacoste original style and street art.

Lacoste designers wanted a clear plastic container that would hold each shirt, allow the vibrant colors to show through, and integrate with other elements of the display. The initial design called for a customized injection molded package, but VisiPak personnel worked with Lacoste designers to adapt a standard PermaSeal Container that would accomplish its merchandising goals at a fraction of the cost of the original designs.

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