When you are a two-time winner of the Food Network’s Cupcake Wars, you know your packaging needs to be a winner too.
- Protect artistic treasures
- Build brand name recognition
- Present cupcakes in luxury manner they deserve
The DesignThere is nothing ordinary about Jilly’s cupcakes.
They typically weigh in at nearly ½ pound and stand many inches tall so standard cupcake containers simply would not cut it.
The Semi-Custom Solution
To adequately protect and promote each cupcake, we designed a series of clamshell-tray packages with custom-fit cavities, a special hinge and an embossed lid.
To ensure each cupcake would be held firmly in place, our design team developed a custom-sized cavity that minimized movement of each cupcake within the package while still allowing for easy insertion and removal.
Given the extreme heights of many Jilly’s creations, we designed a special hinge to be used on all cupcake packages that provided the necessary arc to open and close without damaging the cupcake.
Finally, we developed an embossed lid featuring the Jilly’s Cupcake Bar name that gave the package a more luxurious look, helped promote the bakery and eliminated the time and costs involved in placing a label on the package.
Jilly's CupcakesThe Complete Family
When it was all said and done, we designed cupcake packages for a single cupcake, 2-packs, 4- packs and 6-packs. But we did not stop there. When local retailers started calling and Jilly’s needed to expand, we developed 24-count cupcake trays to help streamline its baking and decorating operations.