Our customer was looking for a way to package two of its innovative new "fur zappers" in a package that would display the product in an attractive manner.
- Clearly show two separate FurZappers
- Create a solution that was timely and cost effective
The DesignThe lightweight product was going to be merchandised on a peg wall so a hanger feature was required.
However, the most challenging part of the design involved creating a cavity that held the products in place while clearly showing that the package contained two FurZappers.
The Semi-Custom Solution
Given the need to show both products and limit the movement of the FurZappers within the package, we ruled out the use of one of our standard, stock plastic clamshell packages.
Save Time and MoneyCustom Cavity with a Standard Mold Base
To save time and money, however, we opted to create a custom cavity using one of the standard mold bases in our Semi-Custom clamshell line.
Product ProtectionCustom Thermoformed Insert
To get the products to stack nicely in the package, we developed a thermoformed insert to hold one FurZapper in place so another could be stacked on top.
Product BrandingGraphic Card Insert
VisiPak's design team helped coordinate the specifying and vendor selection for the printing of the graphical insert card.