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Info CenterWhy Choose Clear Plastic Packaging

Interested in clear plastic packaging? This study by researchers at Clemson University reveals the following:

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You have approximately 3 seconds to attract a buyers’ attention

Eye Tracking Icon

Eye tracking study showed clear packaging gets 575% more fixations that were 5X longer

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Products packaged in clear clamshells got 500% more purchases than those in boxes

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Clear packages were 55% easier to find

See the Study

Of course, clear packaging comes in a variety of forms and the decision for which type to use depends on a number of variables. In this section of our website, we explore the four primary types of clear plastic packaging using eight criteria.

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Eyetracking research

Primary Forms of Clear Plastic Packaging

Clamshell Packaging

Clamshell
Packaging

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Blister Packaging

Blister
Packaging

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Tubes & Containers

Tubing
Containers

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Thermoformed Containers Packaging

Thermoformed
Containers

Learn More

Design Consideration Criteria

Once you make the choice to use clear packaging, you can follow these general guidelines to assist you in developing the best packaging solution for your product.

  • Merchandising Options
  • Assembly
  • Product Size & Weight
  • Decorating Options
  • Piece Price
  • Accessibility & Security
  • Design & Mold Cost
  • Ongoing Usage

Learn About Design Considerations

Design Considerations Packaging Examples
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