VisiPak - US Sinclair & Rush - UK Sinclair & Rush - China StockCap - Australia

ClamshellBraza Bra Packaging

The principle of form following function was on full display with the development of this double-hinged clamshell package for Braza Bra.

  • Hinged plastic insert to hold and store two covers
  • Intricately designed graphic insert card to help merchandise product
  • Clear clamshell to display product

clear plastic clamshell used to package a bra

The DesignBraza Bra’s unique package actually featured a standard clamshell along with a custom thermoformed insert.

The insert was designed to hold and store two silicone covers with a built-in disc to separate the two. It featured easy-to-use button seals so that it could be re-used over and over by the end consumer.

packaging insert for bra package

The Standard Solution with Custom Insert

VisiPak was able to minimize design and development costs by combining a standard clamshell with a custom insert.

Product ProtectionLow Cost Standard Clamshell

By using a standard plastic clamshell package, Braza Bra did not have to invest in any design time or tooling and could buy the clamshells in small quantities at a very competitive price.

bra inserts in clear plastic clamshell

Efficient Merchandising Custom Die-Cut Insert Card

To help merchandise the covers, our design team worked with the printers to develop a custom, die cut insert card that provided plenty of room for product details while highlighting the actual product.

die cut insert card for bra package
bra package showing clamshell and inset card

Braza BraThe Complete Package

Creating bra packaging that would function as a storage device, merchandising tool, and educational piece was no easy task, but our design team showed why they are The Clear Choice for Transparent Packaging.

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