The Challenge As a world leader in the manufacture of precision bows, PSE always included bow sights as part of a complete package.  However, many of its customers wanted to purchase the bow sights separately -  which required new packaging for retail shelves. Since...

New Packaging Generates Online Sales From New Markets Manufacturer of commercial ink products and innovative brands required a change for selling markers. Originally, packaging was designed with a focus for sales at art studios. A horizontally laid box took up space...

This Pair of Packages Display Hickies in Full Color You don’t have to be sneaky to create a new product and take it to market, and this pair wasn’t about to tie things up. Two entrepreneurs devised a plan to test their product with a Kickstarter campaign and surpassed...